The commercialization of Love

~ Gottfried

Romantic love is a modern day invention. In fact, I’d argue that most people wouldn’t fall in love if they never heard of it. Love as practiced today is what big corporations pedal. When you think about all the flowers, chocolates, movies and love songs, it just reeks of capitalism. Real love doesn’t cost a dime or rock as all great relationships are built on a healthy amount of delusion.

A common delusion. If there were no movies or social media to impose or fill women’s minds with what love should look like, no one would want to fall in love. Your girlfriend would never ask you to get her flowers if she didn’t see it happen countless times in movies. Flowers that die day after by the way, because nurturing is not a trait she possesses.

Overreaching. Who came up with the concept of grand romantic gestures? Yes I do love you, but do I need to rent out an entire cinema hall and have your pictures displayed in a slide show to prove it to you? Isn’t it enough for me to just whisper it in your ear like a normal person? But we continue to argue that somehow, despite all this, women aren’t altogether materialistic.

Love as a commodity. Online dating lets you brand yourself in a way you think will make you more marketable to others. Hilarious to think people actually go through with it. Some of the profiles are just begging to be insulted. It’s either they’re talking about their height, body shape or account balance. Taking long walks on the beach…are you Jack Sparrow?

Valentine. As far as anyone can tell, the Saint Valentine of Valentine’s Day was one of two guys preaching the good word in Rome in the third century. One of these two was martyred on February 14th AD 269, thus giving us the date for his eponymous day. So what did this guy, er, guys, have to do with love and greeting cards, and overpriced restaurants? Nothing!

Commercialization of love. True love comes quietly without banners or flashing lights. If you hear bells, get your ears checked. Would I rather be feared or loved? Easy. Both. I want people to be afraid of how much they love me. You can’t put a price tag on love, but you can on all its accessories. Love is the only kind of fire not covered by insurance. Love is free.

All I know is that one of us is right, and the other one is you.

©️ Gottfried. All rights reserved

64 thoughts on “The commercialization of Love”

  1. True love doesn’t need a marquee; it’s more of a cozy coffee shop vibe than a Hollywood premiere.

    However, I wouldn’t say no to grand gestures, flowers and chocolate once in a while. As a matter of fact, spend that money on me baby ‘cos I’d do the same.

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      1. I’m totally with you on this one bro.. Looking at it from your angle. Love is simple, love is kind, selfless… “For God so loved the world that He gave”.. So giving is part of it.. So giving the one you love what you know they desire or need cos you can, is perfect. Love is shown by giving.

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  2. Love is the only way we can change the divisiveness that is plaguing our world. Let’s just love one another. Plain and simple. No need for flowers and banquet halls. Just love, compassion. Respect. Try it!!

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  6. Well, I fell in love with you, and I got no flowers. Is it something I said? lol.
    I am dead happy falling in love with men I will never meet. I believe I’m a handful in real life according to my ex husbands.
    A man once told me I didn’t belong on a dating site. Being autistic I don’t know if he was being kind or nasty.
    I fall in love often with movie stars and bloggers. I can’t only love one.
    Happy leap year.
    💋💋

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  8. Always the wise words sir. Tell me something that hasn’t been commercialised or capitalised. Sadly ppl fall into that trap, and it’s shame the vast majority now want to see/be shown love as opposed to using their senses to feel it. Doesn’t seem enough anymore.

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  9. This post speaks volumes. Societal validation and how others perceive love has taken the front seat in all aspects. We have forgotten what love is. I sometimes wonder, if it is the person they are in love with or the idea of how others would think of them..I might be wrong but Love is free in a real sense and it is. No banner, no poster child of emotion

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